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Bachelor of Business (Hons) in Marketing
About
Artificial Intelligence is at the heart of every global business and industry in the future as brands shift away from marketing automation and towards personalised experiences. Master new skills and Build leading-edge marketing knowledge with Limkokwing’s Bachelor of Business (Hons) in marketing. Gain the practical experience you need to thrive in international organisations and develop skills in areas such as strategic marketing planning, brand management, market research, product innovation and digital marketing.
Career Opportunities:
- Advertising Account Executive
- Advertising Art Director
- Market Researcher
- Digital Marketer
- Marketing Executive
- Digital
- Marketing Coordinator
- Marketing Specialist
- Chief Marketing Officer
- Creative Director
Key facts
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | |
| Tuition (Local students) | RM 46,000 |
| Tuition (Foreign students) | Data not available |
Subjects
-
Business
-
Marketing
Advertisement
Duration
3 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | RM 46,000 | Data not available |
| Miscellaneous fees | Data not available | Data not available |
| Total estimated cost of attendance | RM 46,000 | Data not available |
| Estimated cost per year | RM 15,334 | Data not available |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
- Pass STPM/A Level with minimum 3 principals;
- Pass Foundation/Pre-University/Matriculation in related field and pass SPM with 5 credits excluding religious and moral studies;
- Pass Diploma in related field;
- Any other equivalent qualifications recognized by the Malaysian Government.
- Proof of English Language Proficiency (eg: IELTS pr TOEFL).
*Students with a recognized Diploma in related field will be given advanced standing into the Degree programme.
Curriculum
Semester 1
- Introduction to Management
- Financial Accounting Fundamental
- Business Mathematics
- Computer Application for Business
- Business Communication Skills 1
Select 1:
- Malaysian Studies
- Co-Curriculum 1
Semester 2
- Principles of Marketing
- Microeconomics
- Business Statistics
- Business Communication Skills 2
- Organisational Behaviour
Select 1:
- Moral Studies
- Islamic Studies
- Co-Curriculum 2
Semester 3
- Marketing Research
- Money and Banking
- Macroeconomics Analysis for Business
- Fundamental of Entrepreneurship
Select 1:
- Bahasa Kebangsaan A/B
- Co-Curriculum 3
Semester 4
- Sales Management
- Managerial Accounting
- International Marketing
- Quantitative Methods
- Business Ethics
- Directed Elective (Stream based)
- Global Classroom
Semester 5
- Service Marketing
- Consumer Behaviour
- Retail Management
- Management Information System
- Service Operation Management
- Open Elective
- Internship
Semester 6
- Product & Brand Management
- Strategic Marketing Management
- Academic Paper
- Integrated Marketing Communication
- Electronic Commerce
- Supply Chain Management