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Bachelor of Mass Communication (Hons)
About
In order to successfully communicate ideas through critical thinking, students are taught to comprehend the traits and complexities of the media's position in today's society. They will become experts at crafting compelling headlines and crafting news releases with flair. The program offers access to a state-of-the-art Media Centre and a fully equipped broadcasting studio for hands-on training. Students also benefit from internship opportunities with organizations like JLPW Communications, Weststar etc. gaining real-world industry experience. Additionally, study trips and industry visits provide valuable insights into film production and broadcasting.
Key facts
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | January, June, August |
| Tuition (Local students) | RM 72,223 |
| Tuition (Foreign students) | RM 72,223 |
Subjects
-
Mass Communication & Media
Duration
3 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | RM 72,223 | RM 72,223 |
| Miscellaneous fees | Data not available | Data not available |
| Total estimated cost of attendance | RM 72,223 | RM 72,223 |
| Estimated cost per year | RM 24,075 | RM 24,075 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
Entry Level and Requirements
- Foundation : Completion of Foundation Programme, Credit in English at SPM level
- Diploma : Completion of Diploma in relevant fields with minimum CGPA of 2.0, Credit in English at SPM level
- UEC : 5Bs including English
- STPM : Grade C in 2 subjects or CGPA 2.00, Credit in English at SPM level
- A-Level : 2 Grade Ds in 2 subjects or CGPA 2.00, Credit in English at SPM level
- SACE : 5 subjects with ATAR 55
- NSW (HSC) : 10 units with ATAR 55
- Australian Year 12 : 4 or 5 passes with ATAR of 55
- Australian Degree Transfer Program (ADTP) : Completion of ADTP
- Matriculation/Pre-University : Completion of Matriculation/ Pre-University programme with a minimum CGPA of 2.0, Credit in English at SPM level
- Others : Other equivalent qualifications as recognised by the government of Malaysia
Note: International students are subject to meet entry requirements that reflect similar qualifications and experience as stated above.
Curriculum
Year 1
- Academic Writing
- Communication Technology
- Communication Theory
- Introduction to Mass Communication
- Introduction to Sociology
- Mass Media & Society
- Media Ethics
- Social Psychology
Year 2
- Communication Law
- Communication Research Methods
- Cross-Cultural Communication
- Introduction to Advertising
- Introduction to Broadcasting
- Introduction to Journalism
- Organisational Communication
- Principles of Public Relations
Year 3
- Final Year Project
- Media Management
- Development Communication
Specialisation (Choose one)
- Advertising
- Advertising Copywriting
- Creative Strategy Campaigns
- Integrated Marketing Communication
- Media Planning Analysis
- Journalism
- Feature Writing
- News Reporting
- Publication Design & Production
- Digital Journalism
- Public Relations
- Public Opinion
- Public Relations & Corporate Identity
- Public Relations Writing
- Special Event Production
- Broadcasting
- Broadcasting Production
- Digital Video & Sound Technology
- TV Production Project
- Digital Post Production
General Elective courses (Choose three)
- Consumer Behaviour
- E-Commerce Theory and Applications
- Desktop Publishing & Computer Graphics Editing
- Foundations of Business
- Foundations of Marketing
- Marketing Planning
- Organisational Behaviour
- Principles of Information Technology
- Web Design and Development with Multimedia
- Global Integrated Project
- Introduction to E-Sports
- Commentary on E-Sports Events
- E-Sports Club Operations and Management
Communicative foreign languages (Choose one)
- French
- German
- Japanese
- Mandarin
MPU Subjects
1. Compulsory
- Appreciation of Ethics and Civilisations (Local Students) / Communicating in Malay 2 (International Students)
- Philosophy and Current Issues
- Integrity and Anti-Corruption
- Co-curriculum
- Bahasa Kebangsaan A*
* For Malaysian students who do not have a credit in SPM BM.
2. Electives (choose one)
- Corporate Social Responsibility
- Design Thinking
- Presentation Skills