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Bachelor of Communication (Hons) in Marketing Communication
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | January, June, August |
| Tuition (Local students) | RM 76,950 |
| Tuition (Foreign students) | RM 83,204 |
About
This programme takes you beyond the traditional advertising major, as the curriculum incorporates business, marketing and management perspectives into advertising. It includes promotions, brand management, product launches and merchandising, among others. Marketing communication specialists today are an integral part of any marketing team. They communicate information to current and prospective customers about products or services that are currently available in the market, as well as launching or rebranding brands the various media.
For more information on entry requirements, programme pathways, subjects listing and to get to know the faculty, please download our brochure.
Admissions
Intakes
Fees
Tuition
- RM 76,950
- Local students
- RM 83,204
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- HELP Foundation in Arts/ Foundation in Science
- 2 STPM Grade C/ 'A' Level passes and 3 SPM/ 'O' Levels credits
- 5Bs in Senior Middle 3 (UEC)
- 5 CPU passes with a minimum average of 50%
- 5 SAM/ TEE examination passes with a university aggregate of 50%
- Other equivalent qualifications
- 3 SPM/'O' Level credits
- A pass in Bahasa Melayu (for Malaysians only)
Curriculum
Year 1
- Public Speaking
- Introduction to Mass Communication
- Social and Business Communication
- Introduction to Media Writing
- Introduction to Tech, Mass Media and Society
- Introduction to Design
- Introduction to Microeconomics
- Introduction to Macroeconomics
- Introduction to Marketing Communication
- Two year 1 free electives
Year 2
- Intercultural Communication
- Communication Theory
- Social Research Methods
- Communication in the Workplace
- Business Administration
- Graphic Design
- Principles of Advertising
- Advanced Marketing Communication
- Advertising Copywriting
- Two Year 2 Free Electives
Year 3
- Publication Design
- Honours Thesis
- Practicum
- Communication Law and Ethics
- Consumer Behaviour
- Media Marketing
- Advertising Campaign
- Two Year 3 Free Electives
MPU Subjetcs
Local Students
- Ethnic Relations; and
- Islamic and Asian Civilization; and
- Leadership and Life Skills; and
- Malaysian Constitution; or
- Malaysian Digital Transformation; and
- Community Service and Event Managemet
International Students
- Malaysian Studies; and
- Bahasa Kebangsaan 3; and
- Leadership and Life Skills; and
- Malaysian Constitution; or
- Malaysian Digital Transformation; and
- Community Service and Event Management