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MSc International Marketing
Key facts
| Qualification | Master's Degree |
| Study mode | Full-time |
| Duration | 1 year |
| Intakes | January, September |
| Tuition (Local students) | RM 40,243 |
| Tuition (Foreign students) | RM 74,737 |
Subjects
-
Marketing
Advertisement
Duration
1 year
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | RM 40,243 | RM 74,737 |
| Miscellaneous fees | Data not available | Data not available |
| Total estimated cost of attendance | RM 40,243 | RM 74,737 |
| Estimated cost per year | RM 40,243 | RM 74,737 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
- A Bachelor (Honours) Degree at a 2:2 or above. We look for applicants to have a background in any discipline in order to be eligible for the programme.
- We may also consider lesser qualifications if you have sufficient relevant work experience within the industry.
English Language Requirements:
- IELTS (Academic): 6.5 overall with no component less than 6.0
- TOEFL Internet Based Test: 88 overall with a minimum of 19 in listening, 20 in reading, 22 in speaking and 19 in writing
- Pearson’s Test of Academic English: 60 overall with a minimum of 55 in each component
- Cambridge English Proficiency (CPE): 176 overall with a minimum of 169 in each component
- Cambridge English Advanced (CAE): 176 overall with a minimum of 169 in each component
- Trinity Integrated Skills Test (ISE): ISEIII, ISEIV with a pass in each component
- Other equivalent qualifications.
Curriculum
Subjects include
- Principles and Practice of Marketing
- Consumer Behaviour
- Intercultural Business Communication
- Strategic Brand Management
- Global Marketing
- Research Methods
- Dissertation
Plus one module from
- Direct and Digital Marketing
- Case Studies in International Tourism
- International Festival and Event Management