+60142521561
International Marketing MSc
Course overview
| Qualification | Master's Degree |
| Study mode | Full-time, Part-time |
| Duration | 1 year |
| Intakes | January, May, September |
| Tuition (Local students) | RM 64,977 |
| Tuition (Foreign students) | RM 89,663 |
Advertisement
Admissions
Intakes
Fees
Tuition
- RM 64,977
- Local students
- RM 89,663
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- Applicants should hold a good second class honours degree, preferably in a related business or management discipline.
Curriculum
The course offers students a range of postgraduate opportunities based around core modules fundamental to understanding the application of marketing concepts and theories in a variety of business contexts. Students can develop more specialist knowledge, understanding and skills by opting for specialist modules. All students study a common core in the first semester. In the second semester you will study modules specific to your chosen award, which would include material on:
- key influences on the global marketing management paradigm
- information and research for international marketing
- branding and brand strategies
- on-line marketing in international markets
- international marketing strategy, planning and organisation