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Bachelor of Communication (Advertising)
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time, Part-time |
| Duration | 3 years |
| Intakes | February, July |
| Tuition (Local students) | Data not available |
| Tuition (Foreign students) | RM 200,400 |
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Admissions
Intakes
Fees
Tuition
- Data not available
- Local students
- RM 200,400
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- An ATAR appropriate to the course;
- Successful study at university level (minimum two subjects);
- TAFE Cert III or higher VET qualification or equivalent industry qualifications;
- Successful completion of TAFE Tertiary Preparation Certificate (TPC) or a bridging program;
- Relevant industry experience of at least two years;
- Partial completion of TAFE Diploma level study (minimum 50%).
- Applicants to study at CSU must meet minimum English language proficiency requirements.
Curriculum
Communication Foundation Subjects (80 points)
- Professional Writing
- Presentation for Communicators
- Intro to Media Production
- Indigenous Cultures, Histories and Contemporary Realities
- Communication in Context
- Professional Ethics in Communication and Citizenship
- Communication & Creative Industries Professional Practice
- Communication Fieldwork
Advertising Specialisation Subjects (64 points)
- Understanding Advertising
- The Advertising Business
- Advertising Creative
- Channel Planning
- Channel Planning in Action
- CCommunication Research Strategies
- Advertising Strategy and Planning
Radio Specialisation Subjects (64 points)
- Commercial Radio Industry
- Radio Production and Content Management
- Understanding Advertising
- Advertising Creative
- Media Sales Principles
- Media Sales Presentation
- Making it Happen: Event Management
- Channel Planning
Journalism Specialisation Subjects (64 points) (inc GUC offering)
- Journalism in Society
- Newsgathering & Writing
- Convergent Storytelling
- Data Mining & Research
- The Specialist Reporter
- Multiplatform Publishing & The Law
- Beyond News: Longform Journalism
- Deadline: Multiplatform Delivery
Public Relations Specialisation Subjects (64)
- What is Public Relations
- Public Relations Strategy
- Public Relations Tactics
- Communication Management
- Making it Happen: Event Management
- Communication Research Strategies
- SOS: Issues and Crisis Communication
- Going Glocal: Regional & Global Public Relations
Theatre/Media Specialisation Subjects (64 points)
- Principles of Theatre Media
- Drama & Theatre For Young People
- Devised Performance
- Applied Production Research
- Theatre & Cultural Action
Media Practice Specialisation Subjects (64 points)
- Digital Media
- Production Planning
- Visual Communication
- Intro to Sound Production
- Documentary Information Programming
- Scriptwriting
- Media Communication & Globalisation
- Communication Project Management
* Students are to take subjects according to their specialisation:
- Advertising Specialisation
- Journalism Specialisation
- Media Practice Specialisation (DE & Int)
- Public Relations Specialisation
- Radio Specialisation
- Theatre/Media Specialisation