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BSc (Hons) Marketing
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 4 years |
| Intakes | September |
| Tuition (Local students) | Data not available |
| Tuition (Foreign students) | RM 294,606 |
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Admissions
Intakes
Fees
Tuition
- Data not available
- Local students
- RM 294,606
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- 300 to 320 tariff points from 3 A-levels, or equivalent qualifications. BTEC Extended Diploma: DDM
- Recommended GCSEs: This course requires a minimum of 5 GCSEs, or equivalent, at grades A* to C, including Maths and English or equivalent.
- If English is not your first language: IELTS 6.5 (Academic) or above.
Curriculum
Year One - Level C (Certificate Level)
- Fundamentals of Marketing
- Consumer Culture & Behaviour
- Introduction to Management
- Integration of Marketing, Advertising & PR
- Introduction to Economics
- Legal Relationships
Year Two - Level I (Intermediate Level)
- Brands & Brand Communication
- Digital Communication Strategies
- Understanding Organisations & Human Resource Management (HRM)
- Academic & Professional Research
- Simulated Business Exercise
- Financial Analysis
Year Three – Your Placement Year
Year Four - Level H (Honours Level)
- Dissertation
- Strategic Marketing Management
Option units (choose three units from the following):
- Brand Management
- Consumer Cultures and Societies
- Corporate Sponsorship
- Creativity in Communication
- Online Culture and Behaviour
- Persuasion and Influence
- Relationship Marketing
- Social Communication
- Transnational and Multicultural Communication
- Principles of Consultancy