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BA (Hons) Marketing & Business
Key facts
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 4 years |
| Intakes | September |
| Tuition (Local students) | RM 204,533 |
| Tuition (Foreign students) | RM 309,563 |
Subjects
-
Business
-
Marketing
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Duration
4 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | RM 204,533 | RM 309,563 |
| Miscellaneous fees | Data not available | Data not available |
| Total estimated cost of attendance | RM 204,533 | RM 309,563 |
| Estimated cost per year | RM 51,133 | RM 77,390 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
English and Maths:
- All applicants must have passes in English and Maths in any of the following: SQA Standard Grade 1-3, National 5 grade A-C, Intermediate 2 grade A-B, GCSE grade A-C.
Year 1:
- Higher BBBB; A Level CCC; ILC (H) B2B2B2B2; BTEC Extended Diploma MMM; International Baccalaureate 28
- Essential subjects: literate subject
- AHEAD - successful completion of the relevant stream of our AHEAD programme
Year 2:
- Advanced Higher: ABB (to include Business Management at grade B)
- A Level: ABB (to include Business Studies at grade B)
- BTEC Extended Diploma - DDD
English Language Requirements:
- ALTE: 4
- ECL Test (English): C1
- IELTS: 6.0 (no individual test lower than 5.5)
- Pearson Test of English: 59
- TOFEL: 80(IBT)
Curriculum
Year 1
- Business Practice: Adopt a Company
- Business Systems, Processes & Information
- Essentials of Marketing
- Introduction To Accounting
- Introduction to Organisational Theory
- The Business Context
- The International Business Context
- The Nature of Business
Year 2
- Analysing Organisational Performance
- Digital and Social Media Marketing
- Exploring the Marketing Mix
- Law
- Managing Projects
- Managing and Presenting Data
- Markets and Governments
- Understanding Consumer and Organisational Behaviour
Year 3
- Business And Management Research
- Corporate Finance
- Customer profiling and relationship building
- Marketing Planning Organisation and Control
- Sales Management
- Services Marketing
- Strategy And Management
- e-Business Strategy
Year 4
- Managing the International Marketing Mix
- Marketing Communication Strategies
- Marketing Research Study
- Strategic Marketing
- The Global Economy
- Business Ethics
- Enterprise Creation
- International Management:Skills and Challenges
- Knowledge Management
- Marketing For Retailers