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BBA (Honours) in Marketing
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 4 years |
| Intakes | September |
| Tuition (Local students) | Data not available |
| Tuition (Foreign students) | RM 274,915 |
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Admissions
Intakes
Fees
Tuition
- Data not available
- Local students
- RM 274,915
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- Secondary school diploma or an IB diploma
- One of the following English language requirements:
- TOEFL with a minimum score of 80 for the Internet-based test, or minimum score of 550 for the paper-based test, or minimum score of 213 for the computer-based test.
- IELTS with an overall Band Score of 6 or above
- Grade 4 or above in English for applicants with IB qualifications
- Grade C in GCSE/IGCSE/GCEOL English
- Additional documents depending on the programme (reference letter, portfolio or CV)
Curriculum
This is a very flexible programme that offers opportunities to study various marketing areas.
Year One covers the university core curriculum and fundamental business subjects, such as Healthy Lifestyle, Leadership & Intra-Personal Development, Introduction to Psychology, Introduction to Sociology, Introduction to Economics, Introduction to Statistics for Business, Introduction to Marketing, along with General Education and Language and Communication Requirements subjects.
From Year Two onwards, students continue their general business education with subjects such as Management & Organization, Corporate Social Responsibility, and study marketing in greater depth through subjects such as Consumer Behaviour, Marketing Research, Global Marketing, Business to Business Marketing, Marketing Strategy and Product Management. They can structure their own study paths through a selection of Electives including Further Marketing Research, Marketing Channel Management, Internet Marketing, Sales Management and Strategic Brand Management. Students also have the chance of integrating their marketing knowledge through a sizable Marketing Capstone Project.
Along with a Major in Marketing, students can take a Minor, either in another business discipline or in a non-business discipline.