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Master of Science in Marketing
Course overview
| Qualification | Master's Degree |
| Study mode | Data not available |
| Duration | 1 year |
| Intakes | August |
| Tuition (Local students) | Data not available |
| Tuition (Foreign students) | RM 97,493 |
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Admissions
Intakes
Fees
Tuition
- Data not available
- Local students
- RM 97,493
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- Hold a recognized bachelor's degree, or equivalent.
- Preferably possess over 2 years of working experience in business.
Applicants whose entrance qualification is obtained from an institution where the medium of instruction is not English should also meet the following minimum English proficiency requirement:
- TOEFL score of 550 (paper-based test) or 213 (computer-based test) or 79 (internet-based test); OR
- Overall band 6.5 in International English Language Testing System (IELTS); OR
- Score 450 in the new College English Test (CET6) of Mainland China or a pass in the old CET-6 test; OR
- Other equivalent qualifications
Curriculum
Core Courses
- Marketing Strategy and Planning*
- Consumer/Buyer Behaviour*
- Applied Marketing Research*
- Brand Marketing: A Chinese Cultural Perspective*
- Database Marketing: Models and Analysis*
- Marketing Engineering*
Electives
- Strategic Retail Management
- Chinese Culture and Marketing
- Financial Services Marketing
- Global Marketing
- Electronic Marketing
- Customer Relationship Management
- Integrated Marketing Communications
- Game Theory and Strategic Marketing
- Marketing Consulting Skill & Project
- Advanced Marketing Consulting Skill & Project
- Marketing in the Social Media Era