Birmingham, England, United Kingdom
Qualification
Foundation / Pre-U / A-level
Study mode
Full-time
Duration
2 years
Intakes
September
Total tuition fee (local)
RM 89,260
Total tuition fee (foreign)
RM 100,232
Entry Requirements
- A minimum of 140 UCAS Tariff points.
- GCSE / IGCSE English A-C grades or equivalent.
Curriculum
Year 1
- Essentials of Digital Marketing and Social Media
- Web Analytics and Social Media Measurement
- Creative Communications
- Digital Design Techniques
- Mobile Marketing and Gamification
- Marketing Principles
- Search and Content Marketing
Year 2
- Marketing Research
- Managing the Online Experience
- Digital Entrepreneurial Marketing
- Understanding the Digital Consumer
- Integrated Digital Media
- Professional Practice