Course overview
| Qualification | Master's Degree |
| Study mode | Full-time, Part-time |
| Duration | 2 years |
| Intakes | January, March, May, July, September |
| Tuition (Local students) | RM 60,140 |
| Tuition (Foreign students) | RM 62,120 |
About
The Master of Marketing programme will take you on a developmental journey of skills and knowledge needed to become an effective and reflective marketing practitioner. You will gain in-depth understanding of markets and how they work, and be introduced to the theories, tools and techniques that firms use to connect with and shape markets.
This programme will constantly challenge you as you put theory into practice and learn how to uncover new and emerging consumer practices that have the potential to create new markets. This programme will critically explore global issues facing firms, markets and consumers, providing you with the ultimate springboard to a range of marketing-related careers.
On successful completion of the programme, the graduates will also be awarded with a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.
Admissions
Intakes
Fees
Tuition
- RM 60,140
- Local students
- RM 62,120
- Foreign students
Estimated cost as reported by the Institution.
Application
- RM 150
- Local students
- RM 700
- Foreign students
Student Visa
- RM 2,400
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- A Bachelor’s degree (Level 6, MQF) in related fields with a minimum CGPA of 2.50 as accepted by the HEP Senate; or
- A Bachelor’s degree (Level 6, MQF) in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment; or
- A Bachelor’s degree (Level 6, MQF) in non-related fields with a minimum CGPA of 2.00 as accepted by the HEP Senate and with relevant working experience of at least 2 years of work experience, subject to a rigorous internal assessment; or
- A Bachelor’s degree (Level 6, MQF) in non-related fields with a minimum CGPA of 2.00 as accepted by the HEP Senate and without relevant working experience, subject to passing pre-requisite courses; or
- An APEL.A Certificate (APEL T-7) (Recognition of Prior Learning) (Click on this link for further information on APEL.A)
- Other equivalent/related qualifications to a Bachelor’s degree (Level 6, MQF) recognised by the Malaysian Government.
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English Language Requirements
- IELTS 6.5 or equivalent
Curriculum
Introduction to Marketing Theory
- Marketing Theory & Application
- Advanced Consumer Behaviour
- Global Marketing
- Marketing Communication
- Services Marketing
- Strategic Marketing
Seeing Marketing Theory in Practice
- *Elective: Choose any ONE
- Digital Marketing *
- Marketing Analytics *
- Business to Business Marketing *
The Practice of Marketing
- Marketing Research Methods
- Research Project