Bachelor of Management (Public Relations and Entertainment) (Hons)

Management & Science University (MSU)
Malaysia
Qualification
Bachelor's Degree
Study mode
Full-time
Duration
3 years
Intakes
February July September
Total tuition fee (local)
RM 39,900
Total tuition fee (foreign)
RM 68,460

Entry Requirements

  • A Pass in SPM or its equivalent with credit in Bahasa Melayu;
  • A pass in STPM or its equivalent, with minimum Grade C in 2 subjects including Pengajian Am/Kertas Am (General Studies/General Paper) or at least 2.00 CGPA; 
  •  Ministry of Education (KPTM) Matriculation Certificate or MSU Foundation Certificate, or Foundation Certificate or its equivalent from higher learning institution;
  • Diploma in any related field from any higher learning institution with 2.0 CGPA.

Curriculum

Core: 

  • Entertainment Management
  • Management Practices for Service Industry
  • Public and External Affair
  • Public Relation Campaign
  • Social Media in Public Relations
  • Corporate Communication Management
  • Event Management
  • Public Relations and Entertainment Seminar
  • Publicity Media and Public Relations Writing
  • Customer Service in Hospitality
  • Advertising & Promotion
  • Music Industry

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