Malaysia
Qualification
Bachelor's Degree
Study mode
Full-time
Duration
3 years
Intakes
March
May
November
Total tuition fee (local)
RM 41,500
Total tuition fee (foreign)
RM 61,620
Curriculum
Core:
- Principles of Marketing
- Creative Photography
- Graphic Visualisation
- Communication Theory
- Visual Communication
- Illustration Methods
- Graphic Layout
- Computerised Graphics
- Publication Design
- Business Statistics
- Advertising and Promotion
- Marketing Management
- Media Analysis
- Copywriting
- New Product Development
- Entrepreneurship
- Marketing Strategy
- Brand Identity Design
- Consumer Behaviour
- Design Management
- Interactive Multimedia
- Internet Marketing and E-Commerce
- Marketing Research
- Integrated Marketing Communication
- Design Research
- Visual Communication Project I
- Advertising Campaign
- Contemporary Issues in Communication and Marketing
- Visual Communication Project II