Bachelor in Communication Design and Marketing (Hons)

Management & Science University (MSU)
Shah Alam, Selangor, Malaysia
Qualification
Bachelor's Degree
Study mode
Full-time
Duration
3 years
Intakes
March May November
Total tuition fee (local)
RM 41,500
Total tuition fee (foreign)
RM 61,620

Curriculum

Core:

  • Principles of Marketing
  • Creative Photography
  • Graphic Visualisation
  • Communication Theory
  • Visual Communication
  • Illustration Methods
  • Graphic Layout
  • Computerised Graphics
  • Publication Design
  • Business Statistics
  • Advertising and Promotion
  • Marketing Management
  • Media Analysis
  • Copywriting
  • New Product Development
  • Entrepreneurship
  • Marketing Strategy
  • Brand Identity Design
  • Consumer Behaviour
  • Design Management
  • Interactive Multimedia
  • Internet Marketing and E-Commerce
  • Marketing Research
  • Integrated Marketing Communication
  • Design Research
  • Visual Communication Project I
  • Advertising Campaign
  • Contemporary Issues in Communication and Marketing
  • Visual Communication Project II

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