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Bachelor of Creative Advertising
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 4 years |
| Intakes | September |
| Tuition (Local students) | Data not available |
| Tuition (Foreign students) | Data not available |
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Admissions
Intakes
Fees
Tuition
- Data not available
- Local students
- Data not available
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
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- Foreign students
Student Visa
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- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- TOEFL: 560 for paper-based test OR 84 (21L, W, S, R) for internet-based test
- International English Language Testing (IELTS): Overall 6.5 AND No band below 6.0
Curriculum
Semester 1
- Introduction to Advertising
- Visual Communications
- History of Creative Advertising
- Principles of Marketing
- Degree Breadth Elective
Semester 2
- Creative Strategic Development
- Creative Concepts
- Typography 1
- Presentation Skills
- Degree Breadth Elective
Semester 3
- Art of Persuasion
- Design Technology
- Copywriting 1
- Digital Production
- Statistics: Interpreting Data for Advertising
Semester 4
- Art Direction
- The Business of Advertising
- Promotion
- Qualitative Research Methods
- Degree Breadth Elective
Semester 5
- Strategic Planning
- Copywriting 2
- Creative Concepts: Interactive Advertising
- Advertising Studio 1
- Degree Breadth Elective
Semester 6
- Creative Concepts: Broadcast Advertising
- Creative Concepts: Direct Response Advertising
- Typography 2
- Advertising Studio 2
- Degree Breadth Elective
Semester 7
- Advertising Studio 3
- Digital Interactive and Emerging Technologies
- Professional Practices
- Photography
- Degree Breadth Elective
- Work Experience
Semester 8
- Senior Level Thesis Project
- Advertising Seminar
- Mobile Marketing
- Interactive and Online Advertising/SEO
- DEGEDegree Breadth Elective