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Advertising and Marketing Communications Management
Course overview
| Qualification | Advanced Diploma |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | September |
| Tuition (Local students) | RM 206,556 |
| Tuition (Foreign students) | RM 522,513 |
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Admissions
Intakes
Fees
Tuition
- RM 206,556
- Local students
- RM 522,513
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- Ontario Secondary School Diploma (OSSD) or equivalent. Applicants with an OSSD showing senior English and/or mathematics courses at the Basic Level, or with Workplace or Open courses, will be tested to determine their eligibility for admission; OR
- Academic and Career Entrance (ACE) certificate; OR
- General Educational Development (GED) certificate; OR
- Mature Student status (19 years of age or older and without a high school diploma at the start of the program). Eligibility may be determined by academic achievement testing for which a fee of $50 (subject to change) will be charged.
Curriculum
- Ad Workshop I
- Persuasion
- The Marketing Concept
- Switching on Your Right Brain
- Advertising I
- Communications I
- Ad Workshop II
- Media Buying Strategy
- Copywriting
- Advertising II
- Client Focused Selling
- Researching for Insight
- Presentation Skills
- Advertising III
- Theatre of the Mind
- Advertising in Practice I
- Strategy and Media Toolkit
- Ad Studio
- How Consumers Get to Yes
- Creating Hype
- Advertising IV
- Advertising in Practice II
- Motion Storytelling
- Advertising Design
- Push and Pull
- Insights and Strategy
- Digital Marketing Strategy
- Advertising V