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Bachelor of Business (Marketing Management)
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time, Part-time |
| Duration | 3 years |
| Intakes | February, August |
| Tuition (Local students) | Data not available |
| Tuition (Foreign students) | RM 273,983 |
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Admissions
Intakes
Fees
Tuition
- Data not available
- Local students
- RM 273,983
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- Normal UC admission requirements to an undergraduate course.
- Qualifications recognised by the university.
Curriculum
YEAR 1
- Business Communication
- Business Law for Marketers
- Business Mathematics & Statistics
- Business Management
- Business Technology Management 1
- Marketing Information Systems
- Marketing Principles
- Professional Selling
YEAR 2
- Accounting Principles
- Advertising Promotions Management
- Business to Business Marketing
- Buyer Behaviour
- Contemporary Employment Issues
- Customer Relationship Management
- Sales Management
- The Modern Economy
YEAR 3
- Entrepreneurship & New Venture Creation
- Financial Decision Making
- Interactive and Online Marketing
- International Business & Marketing
- Marketing of Services & Social Issues
- Marketing Management
- Marketing Research
- Strategic Management