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Bachelor of Communication (Advertising)
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | February, July |
| Tuition (Local students) | RM 90,575 |
| Tuition (Foreign students) | RM 288,042 |
Subjects
-
Mass Communication & Media
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Admissions
Intakes
Fees
Tuition
- RM 90,575
- Local students
- RM 288,042
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- You must have successfully completed an Australian Year 12 or an equivalent senior secondary school qualification with a minimum average of 70%.
- Any other international qualifications that are equivalent to an Australian Year 12.
Curriculum
All Bachelor of Communication programs at RMIT are broken up into 3 strands. The contextual studies and communication strands are completed with students from other communications disciplines and the professional strand is where you will specialise in your chosen field.
Contextual studies strand
Is where you will gain an understanding of the application of media and communication in a broader context, as well as an understanding of social, political, economic and communication issues within business environments.
Communication strand
You will learn basic communication models, drawn from the social sciences and cultural studies, as well as research methods.
Professional strand
The professional courses are where you will specialise in your chosen field. The main topics covered in the professional strand include:
- Art direction
- Copywriting
- Campaign strategy planning
- Client management
- Digital design and production
- Creative concept development
- Media planning
- Advertising professional practice.
- Electives