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Bachelor of Business (Marketing Management)
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | February |
| Tuition (Local students) | RM 82,394 |
| Tuition (Foreign students) | RM 134,645 |
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Admissions
Intakes
Fees
Tuition
- RM 82,394
- Local students
- RM 134,645
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- Year 12 level/Matriculation or the overseas equivalent or relevant senior employment experience,
- English language proficiency of IELTS 6.0 (Academic), ISLPR 3, TOEFL 580 (PB), 237 (CB) or 60 (iBT), PTE Academic Score of 50 (no communicative skill score less than 50), Cambridge English: Certificate in Advanced English (CAE) of 52 or equivalent.
Curriculum
- Business Technology Management
- The Modern Economy
- Business Communication
- Business Information Systems
- Business Maths and Statistics
- Business Law
- Business Management
- Buyer Behaviour
- Professional Selling
- Accounting Principles
- Human Resource Management
- Advertising and Integrated Brand Promotion
- Sales Management
- Digital Marketing
- Corporate Governance and Ethics
- Marketing of Services & Social Issues
- Entrepreneurship and New Venture Creation
- Business Technology Management 2
- Organisation & Environmental Analysis
- Editing and Publishing
- Public Relations Management
- Business Relationship Management
- Business to Business Marketing
- Organisational Behaviour and Design
- Business Communication
- Financial Decision Making
- Business Technology Management 3
- Advanced Editing & Publishing
- Customer Relationship Management
- Compliance & Risk Management
- International Human Resource Management
- Driving Change & Developing Organisations
- Australian & International Business Protocols
- E-Business Essentials
- Organisational Leadership