+60142521561
Bachelor of Marketing, Advertising and Public Relations
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time, Part-time |
| Duration | 3 years |
| Intakes | February, July |
| Tuition (Local students) | RM 176,132 |
| Tuition (Foreign students) | RM 253,978 |
Advertisement
Admissions
Intakes
Fees
Tuition
- RM 176,132
- Local students
- RM 253,978
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
Minimum Requirement on English Competency:
- IELTS- with an overall score of 6.0 (no individual band less than 6)
- TOEFL- Minimum score of 550 including TWE of 5 (or a Computer based TOEFL score of 213 with an essay rating of 5 or better)
- TOEFL iBT- Minimum Score of 70 (no individual score less than 17)
- GCE O Levels- Grade C or better
- WAUFP- 50% plus pass in ELACS
- TEE- pass in English or English Literature
- International Baccalaureate Diploma- Minimum Grade 3 at higher level for an English subject
- Pearson Test of English (PTE)- PTE Academic 57 (with no scores less than 50) for those courses with a current requirement of IELTS 6.0 and a PTE Academic 64 (with no scores less than 58) for those courses with a current requirement of IELTS 6.5.
- Cambridge English: Advanced (CAE)- A score between 52-57 with no less than "Borderline" in any element of the test
- Language Links- Successful completion of the Certificate IV at Competent Level to meet minimum requirements for entry into undergraduate ECU courses
- Other acceptable qualifications can be obtained from ECU International
Curriculum
- Marketing Principles & Practices
- Promotional Marketing
- Business Research Practices
- Consumer Behaviour
- Retail Marketing
- New Product Development
- Marketing Strategy
- Current Issues in Marketing
- Professional Communication
- Services Marketing and Management
- International Marketing
- Social and Not for Profit Marketing
- ADVERTISING AND PUBLIC RELATIONS UNITS
- Creative Thinking
- iTalk@ECU: Presentation Skills
- Foundations of Advertising
- Creative Strategy: Process and Execution
- Strategic Branding
- Foundations of Public Relations
- Communicating Through the Media
- International Advertising
- Media Buying and Planning
- Public Relations Event Management
- PR Campaign Planning and Management